Herding Cats by IKEA

Now this is what i call marketing.... letting loose 100 house cats into an IKEA showroom.... Not really sure about the purpose of it.... but it sure is a nice publicity stunt......

Upside Down?

GAP "Sprize" Campaign

via Trend Hunter 

This is soooooooo cool! Best part is i recognized immediately that it was the GAP on ROBSON... One of those i wish i m in van now moments..... 

Cool Findings!

Piano Staircase



The World's Deepest Bin

Both of the Above from The Fun Theory by Volkswagen

These videos put a smile on my face after a long stressful day from work..... Who would have guessed that it's a brand campaign for Volkswagen?! Regardless.... i like this "theory"!

"This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or something entirely different, just so long as it’s change for the better." - Thefuntheory.com