Tuesday, August 18, 2009

Tree Planter

Fiat Tree Planters by Fabio Novembre via swissmiss & psfk

Very interesting collaboration between Fiat and designer Fabio Novembre. They put together 20 life-size fiberglass Fiats with a tree planted inside each and parked them on Milan streets. It's a project called called Per fare un albero ‘To make a tree’. The team worked with the Municipality of Milan - Department of Design, Fashion and Events. We never have cool campaigns like this in HK...... but i guess if this happens in HK.... the cars will be stolen/vandalized within 24 hrs!

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